Jake Spencer Hammel is a social media and digital marketing expert known as the “influencer of influencers,” – which he’s been doing successfully since Graduating from the University of Missouri. Growing up in Missouri, he was hungry for a big city lifestyle, so he moved 12-days after graduation and hasn’t slowed down since. From the beginning, he saw his opportunity to be part of something new and innovative, so he quickly made a name for himself by diving headfirst into social media, pioneering how to partner with influencers to create branded content.
During his tenure of agency life at – Jake crafted a hybrid role of PR, Social Media, and Digital Marketing that he now applies to his own agency, Just Jake & Co. His impressive and growing client list has included some of the top brands in fashion, beauty, financial services, hospitality, and consumer technology, including: Tiffany & Co., Nine West, Juicy Couture, Kenneth Cole, Express, Macy’s, Sunglass Hut, L’Oreal USA, Marriott International, Mastercard, Dell Technologies, Fairmont Hotels, Alaska Airlines, Not Your Mother’s, Create & Cultivate and more.
Jake’s expertise has been the driving force behind some of the most engaging content and storytelling online that’s driving awareness of brands, products, events and services globally. His events, activations and programs have been seen around the world at CES, Sundance Film Festival, New York Fashion Week, SXSW Conference & Festivals, Coachella, The GRAMMYs, and more. He even led the first-ever social media tour of the White House during the Obama Administration, with his own social media posts featured on national news outlets.
Jake earned his MBA from Washington State University in 2022 and is now based in Los Angeles, California. He is an active alumni member of the University of Missouri and serves as the President of the TAM Advisory Board for mentoring students while running his business. When Jake isn’t working, he loves to travel the world with his husband and spend time with their cat, Grace, and dog, Frankie.
What People Say
“Jake is a leader in the influencer marketing space. He understands how to concept and execute meaningful campaigns with true vision. He understands an influencer’s values and strengths and works with his clients to leverage them in a mutually beneficial way.”
Vanessa Flaherty, Partner, EVP at Digital Brand Architects
“Jake hired me for a campaign to create short form video content for the Tiffany & Co Atlas Collection. During that time, he proved to be incredibly helpful and knowledgeable. I believe the strategy he helped create to make the campaign a success was very unique and creative to what other brands are doing right now. Jake paid so much attention to detail and helped make the project happen in an organized and dedicated fashion. I would definitely recommend Jake and would be happy to work with him again.”
Meagan Cignoli, Award-Winning Content Creator
“Jake’s creativity is only surpassed by his energy. He always went beyond the call of duty to make sure his clients were satisfied. Jake is a team player. He’s always got new ideas is open to hearing from others. Bottom line, whatever team Jake is batting for, is winning!”
Genevieve Ascencio, Director, Brand Communications at PepsiCo
Just Jake & Co. 